UVB rays get stronger in summer and require a higher SPF sunscreen.

Concrete, sand, water and snow reflect UV rays and amplify sun exposure
On average, children get three times more sun exposure than adults.
Sun protection protects against premature skin ageing caused by the sun.

Eighty per cent of lifetime sun damage occurs by the age of 18.
Remember that the sun's rays are strongest between 10 a.m. and 4 p.m.
The harmful effects of UV rays are cumulative. Use sunscreen daily.

It can take up to 24 hours for sensitivity or redness caused by sunburn to become apparent.
Fragrances such as bergamot, lemon, lavender and musk cause photosensitive reactions and should be avoided during sun exposure.

Safety tips

Apply sunscreen at least 20 minutes before going outside, following all label guidelines.
Reapply sunscreen every hour, especially after swimming, excessive perspiration and drying off.

Always use sunscreen on all overlooked and sensitive areas such as lips, ears, nose, neck and hands.
Use sunscreen even on cloudy days, as 80% of the sun's rays can penetrate through light clouds, mist and fog.

Hydrate skin after sun exposure to replenish moisture.
Avoid the midday sun and stay in the shade with sunglasses.
Choose a higher SPF sunscreen in tropical and higher altitudes.